When I was little, my brother and I had this joke. We believed that your greatest prayer should be that no one labels you a “madman.”
The reason for this prayer point is that we realized that no matter how you explained to people especially in a local Market, for example, Beere Oje in Ibadan, no matter how you explain your case, the “court has risen” even before you entered the Dock.
For example, let’s say a stranger suddenly walks towards you pointing and crying out for help, he claims that you are his lost insane relative and that people should help him catch you.
There are only two ways this kind of situation plays out in our imaginary local market. You either start to argue and shout, throw a tantrum and get more people interested in your matter.
Or you admit that you are a madman and pretend like you just got better at that moment. You could even hug the stranger to appreciate their efforts on your behalf. The Yoruba believe that the day a mad man accepts that he is mad, that’s the day he gets well. People would assume you have recovered and you would be free.
I am sure by now you know the best strategy to choose.
Why are we talking about this? Those who allow their emotions to get the better of them, end up in places they don’t want to be.
We must realize that the person who controls the narrative is the stronger one. In that market situation, the stranger has written a script and you could have fallen into a situation where things would only go from bad to worse for you while this stranger gets away with making your life miserable.
I watched a TedTalk where Mallence Bart Williams talked to the west about the injustice they have done to Africans. How we have all the resources but they control the media and paint an Africa that is sick and dying while draining our resources.
A few weeks ago, I watched Julius Sello Malema (leader of the Economic Freedom Fighters, a South African political party) also face down a room full of white men and women, challenging them to loosen their grip on Africa.
Not long Ago Ghanaian President Nana Akufo-Addo spoke with the French President Emmanuel Macron at the presidential palace in Accra. He also demanded that Africa be allowed a chance to breathe. That the French cannot in the true spirit of humanity find it sensible to colonize an African country even into the 21st century.
Why are all these people speaking? What does it matter? Isn’t it just a video? They are just humans who would eventually leave the place of authority. They will die but you know what will remain? Their words.
Right now, Africa is taking a reactionary stance. The west sponsors absurd ad campaigns like the recent H&M fashion scandal, Dove Scandal and they wait for blacks to prove them right. These scandals were properly orchestrated stories that achieved the right results.
Videos of Africans who attacked H&M stores in South Africa are all over the internet.
Now let me shock you finally. Dove is owned by Unilever. Unilever is the outcrop of United African Company (UAC), A company that used to trade in African Colonies, and once owned the present day Nigeria. These racists contents they produced are not mistakes. Guess who now looks like a lunatic, Africans!
Again. H&M is one of Unilever’s largest competitions in Europe’s consumer market. They are not only competing in economic strength, they are competing on the fields of narration, mental control and the hypnotism of a whole race. They came up with the racist promotional campaign after Dove had done the same not so long ago in 2017. Africa and the black nations again reacted as expected. Until we tell our own stories, we will continue to react as victims.
The only way we can break free is to see that force and violence is not as powerful as words. We must learn to use words and arrest the narratives about us.