There was much anticipation among the Ghanaian youth on the 19th January 2012, especially after the Nigerian Telecom giant had postponed its launching in Ghana more than once. To the surprise of many, Globacom launched its voice network on the 19th just as they promised at the Glo CAF African footballer awards ceremony in Accra the month before. In the early hours of the launch date, interested subscribers were offered the opportunity to reserve their preferred numbers by texting their choice to 02330010100. It didn’t take long for this instruction to hit the social networks such as Facebook and twitter.
With Globacom on board, Ghana now has 6 cellular networks ie. Tigo, MTN, Vodafone, Expresso, Airtel and Glo. The mobile telephony industry is believed to become more competitive with this roll-out. Early last year, Glo launched its broadband wing offering Internet users another avenue to access Internet in their homes and businesses. Glo is yet to make a significant overtake in this area as Vodafone has a big market share. Glo would have to play harder in the voice and GSM arena should they want to overtake MTN as the leader cellular network in Ghana.
The networks have improved on their services to some extent and hav introduced many services which in the past were absent on their networks. Months after the introduction of Mobile Number Portability (MNP), Vodafone is reported to have overtaken Tigo in the 2nd position in terms of subscriber base in Ghana. Competition has led the players to reduce their call tarrifs by more than 50% (SMS tarrifs remain the same though, am yet to find out why!).Will Glo push this reduction craze further? Let’s wait and see.