For as long as I can remember or afford shopping has always been a place I go to with a carefree attitude. Not in terms of spending but with no thought of who I am, what I portray or what I say like in a work environment. Yes, even through the crap service, snooty shop assistants, never finding the right shade of make up, I put my best foot (or card) forward and have a pleasant experience.
All that has changed recently, the onslaught of cream, beige, flesh coloured or nude colours that have invaded fashion has got me really frustrated. Why now? This is not the first time these colours have been ‘in season’. Nor the first time as a woman I have had to battle with flesh ‘coloured underwear’. To be honest I do not why now but it is never to late to have a mission is it?
As a dark, African woman, I find myself increasing angry at the lack of ‘nude’ that will make my underwear invisible under clothes(so I buy black). I am fed up of never finding a great pair of brown shoes to make my legs look longer (nude shoes apparently do that to the appropriate shade). I could go on about the actual material things I would like in MY nude but to be honest I am used to working hard to find items that suit my skin colour.
What is sad for me is I have once again become invisible in the very activity I use to sometimes escape from being invisible in other aspects of my life as a black woman. I feel that I and many others with spending power have been marginalised in the ‘nude’ season, which I am sure that those in the know in fashion will tell me is already last season anyway, well, until it comes back in a few years.
As I am not one to just moan about stuff, I am going to try and sort my problem out. Watch this space over next few months. In the meantime, I have spent the last few months talking to numerous people of all shades about this and got back some very interesting perspectives.
Image from STOCKINGS DIRECT