Africa Fashion Guide is an information-based platform for birthed with the focus to create an awareness campaign that promotes the full supply chain of the African fashion and textile industry with an ethical perspective.
Founding Director Jacqueline Shaw conceived Africa Fashion Guide with the focus to promote the African fashion and textile industry and create links with the greater global textile industry.
With an international team of writers and contributors based throughout Africa (Liberia, Uganda, Nigeria, South Africa, Burundi and more) and Europe (Germany, UK, Sweden and more) AFG has become an integral one stop shop and primary resource for fashion professionals, students, retailers, magazines, bloggers and all those interested in African fashion and textiles as a way to promote this industry and bring links between African designers, craftspeople, manufacturers and textile designers with UK and EU fashion design companies and consumer markets, as well as with retailers worldwide.
The World Economic Forum tells us that:
“Africa is on the brink of a major transformation… the outlook for the region remains bright at a time when the rest of the world is facing major political and economic challenges.”
Africa is a continent of vast beauty, colour, rich culture, diverse traditions. It is known for its wealth of resources, its history, which spans centuries and its untapped potential. There is a growing sense of importance of this continent to the creative industry in particular to fashion manufacturing. Africa has become to be recognised as a growing hub of new creatives where, now in developing African countries, creative entrepreneurs who are able to compete with those in the developed world.
With regular catwalks events happening yearly to provide platforms for African fashion designers in the Diaspora including Africa Fashion Week London, Mercedes Benz Africa Fashion Day Berlin, Africa Fashion Week New York, as well as the upcoming Africa Fashion Weeks in Barcelona and Toronto, there is definitely a growing interest with designers in the Diaspora requiring more information on how to make their brand a success.
Aside from this more and more international companies are questioning just how to set up a fashion business sourcing and/or producing in Africa and are curious about how to make it happen sustainably and ethically?
Recognised by The Guardian newspaper as one of their Top 10 African fashion blogs, and due to increased demand, Social Enterprise Africa Fashion Guide are launching their Fashion Africa Business (F.A.B) Workshops™ to nurture this need and offer a solution.
F.A.B Workshops™ offers you an original affordable, intensive 4-week program conducted in a relaxed classroom style format. Conducted by qualified industry professionals with at least 10 years experience in the field.
The F.A.B Workshops™ gives design entrepreneurs the relevant tips, strategies, tools and resources to be able to successfully prepare, build and grow your own African focused fashion business based on sustainable design practices and ethical working conditions.
Our aim is to educate and advise designers and fashion businesses on the relevant elements required to run a successful African fashion company. Whether you are setting up shop, sourcing or producing in Africa, working with African producers or using traditional African textiles and crafts in a contemporary way, then the F.A.B Workshops™ will prepare you to start up, get prepared for fashion shows, events and next seasons collection or take your existing business forward.
Areas of study include:
– Design skills for the African market
– Designing with African textiles and techniques
– Sourcing and Production in Africa – understanding the red tape
– Working with international factories, mills, and print-houses
– Understanding FOB prices, Minimum Order Quantities and Costings
– Sales and marketing – understanding buyers and target customers
Places are limited on the popular series of workshops so book yours today at www.fashionafricabusinessworkshops.eventbrite.co.uk.
The full program lasts for 4 consecutive weeks and takes place every Thursday in May on 9th May 2013, 16th May 2013, 23rd May 2013, 30th May 2013 and start 6.30pm – 9.00pm .
All workshops wil be held at The Hub, Kings Cross 34b York Way Kings Cross, N1 9AB London United Kingdom and Costs £225.
Register at: www.fashionafricabusinessworkshops.eventbrite.co.uk
Contact for more information: firstname.lastname@example.org
Press Release by: Africa Fashion Guide launched in September 2011 along with a coffee table style contemporary fashion book entitled ‘Fashion Africa’ (due soon for relaunch) by Jacqueline Shaw; Website: www.AfricaFashionGuide.com; Twitter: @AfricaFashGuide; Facebook page: AfricaFashionGuide; Email: email@example.com