In this age of computer literacy, most women in Africa are yet to grasp the essence of the internet as a major source of information. There are thousands of blogs and websites on caring for hair on other continents. Most of these bloggers are not cosmetologists or trained hair stylists. Yet, their success stories are worth reading
The main barrier within the African context is the mindset most African women have with regard to the internet. Knowledge about the internet is seen as the preserve of men. Subsequently, most women limit their internet usage to social networks which inevitably hinders their awareness of hair care blogs.
Experience with these hair care blogs have been positive. Common interest in natural hair health, relaxed hair health, proper application of extensions among others have sparked the growth of communities. One of such subcultures is the “natural hair community” which keeps expanding in numbers with women turning away from relaxing to the maintenance of natural hair. These communities have evolved into more than provision of hair care support ; they have become avenues for friendship formation.
The surge in the use of youtube as a channel for educating women on hair care has also become a world wide phenomenon. Women who are conscious of these vloggers acquire knowledge needed for theirr hair care journey.
Ultimately, the internet has become a major source of information for growing healthy hair.